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6 Tips to Make Your Printed Business Cards Interesting
Laura Ashton • Oct 08, 2020
Let's talk business cards! Every business has them printed. Here are 6 ways to make them a bit different and stand out amongst your competitors.
1.
Design
- this is the most important part of the printed business card. You need a good design. It doesn't need to be over fussy. It needs your logo and to follow your brand identity and corporate colours (see my blog on logo design). It must show all your relevant contact details clearly as this is THE
number one priority of your printed business card.
2.
Orientation
- most cards are landscape but some go for portrait which can make it that little bit more interesting. Can depend on how your logo lends itself to the layout design.
You could even have a square business card. You don't see many of those around, although remember they will be smaller at 55 x 55 mm (the standard printed business card size is 85 x 55mm).
3. Single or double sided printed business card
- why not have something printed on the reverse. It doesn't cost much more. Even simply filled with a solid colour can look good. Or you could use the space to add products/services that your business supplies. Maybe even a good photo of the products you do or an interior you've designed etc.... Could be a good place to showcase what you do.
4. Folded business cards - maybe you have a lot of information you want to give out on your business card then a folded business card will give you twice as much printing space.
5. The material - we always recommend business cards are 450gsm silk as standard. This is a good, sturdy, thickness that gives a feeling of quality. Anything thinner could start to feel cheap.
6. The extra finishing touches... matt and gloss lamination, spot UV varnish and foils - these can really add to the business card and make them stand out. Let's break these options down:
- Lamination - this is a film added to the surface of the printed business card with either a gloss, matt or soft touch finish. You'd be surprised that this doesn't cost much extra either.
- Spot UV Varnish - I personally love this one. The printed business card needs to be matt laminated first so you get a striking contrast. Then a gloss varnish is applied but you can choose exactly where to have it. So you could choose to highlight a part, or all of your logo. Or something which I've done to our own cards is to have a plain solid black reverse (can be any colour) then I've put the icon part of our logo as a Spot UV varnish on top so it's quite subtle and as you've move it in the light it pings out at you. It's a nice touch and some of our customers have asked for the same effect.
- Metallic Foils - Another nice extra finish, would look exceptionally good on a dark printed background. These can be to any shape you'd like, so could be used on part of your logo or even some text (but not too small). Foiling is the most expensive extra but depending on your business it can be worth it.
So there we have it - 6 different options for you to think about. Which do you think would be best suited for your business?
If you are looking to get some business cards printed then get in touch today, we'd be happy to discuss options through with you and help you to come up with a design
Call us on 07824 806299
Or email print@abovethebelow.co.uk
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