PRINTED LEAFLETS UK - 5 Basic Design Elements to Create Impact on your Printed Leaflet

Laura Ashton • 15 April 2021

You've decided to invest your money into some printed leaflets, so here are 5 points you must remember when designing them:

1 Your Brand Identity

When designing your printed leaflets UK, be sure to include your company logo, brand colours and fonts for quick brand recognition across all your printed leaflets and marketing. The more that customers see and recognise your brand then the more they will recognise you as a well known company. 

Need help with a new logo design and brand image then we can help - see our design services page for more information

Design Services

2 The Main Message 

You should be able to glance at the printed leaflets and easily see that main message straight away. 


So, whether its a sale, a new product, something that your customer needs in their life etc, your potential customer needs to be able to see that straight away on the printed leaflet to grab their attention then they'll think "I want to know more". 


3 Good Impactful Imagery 

Show off your product in its glory or a good lifestyle photo showing how their lifestyle could look too. Use the images on your printed leaflet wisely and subsequently it will catch your customers' attention. 


4 Powerful Layout

The layout is a very important part of the printed leaflet design. Space can be used to keep attention in the right places such as that all important message. Don't overfill your leaflet with too much information or you could make it looked cramped and loose the customers interest. 


The idea is to give just enough information to get their interest so they want to know more. 


5 Contact Details

Your printed leaflet has grabbed their attention with your impactful headers and imagery now make sure they can easily see how to contact you. What's the call to action?


I'd recommend a website for them to find out more detailed information and a phone number and email address so they have the option on how to get in touch. 


Make it easy for them to make that next step closer to making a purchase. 


So there you go, the 5 basic elements you need to remember when planning out your printed leaflets in UK. 

Is your printed leaflet ready to print?

Then get in touch with us and lets get them leaflets printed!

We offer leaflet printing UK services - various sizes, material and folding options available. Let us know what you need and we can help advise on the best options and give quotes on various quantities. 

Struggling to achieve that extra impact?

Then we can help with our professional graphic design service based in Sheffield. Give us your text and images and we'll do the rest. Get your UK design and print service all in one place.

See our printed leaflets page here


PRINTED LEAFLETS UK - GRAPHIC DESIGN AND PRINT SERVICE
BASED IN SHEFFIELD


We are a Sheffield Printers but we can deliver to the whole of the UK.


Call us on 07824 806299 

Or email print@abovethebelow.co.uk

DTF printed Christmas Jumper
by Laura Ashton 15 November 2024
Using DTF transfers to create unique Christmas Jumpers
by Laura Ashton 13 November 2023
In the realm of garment decoration and customization, the battle between printing techniques rages on. One contender that's been making waves is DTF (Direct-to-Fabric) transfers, and it's not just a competitor; it's a game-changer. Let's dive into the reasons why DTF transfers are taking the lead over vinyl.
by Laura Ashton 13 November 2023
In the competitive world of fashion, small clothing businesses often seek innovative solutions to stand out and thrive. Enter DTF (Direct-to-Fabric) transfers – a game-changing technology that holds the potential to revolutionize the way small clothing businesses operate. Let's explore how embracing DTF transfers can elevate your small clothing business to new heights of creativity, efficiency, and customer satisfaction.
Workwear Bundle with hoody polo hi vis vest and beanie hat
by Laura Ashton 13 November 2023
In the fast-paced world of professional life, the right attire can make a significant impact on your confidence and productivity. Workwear bundles have emerged as a convenient and efficient solution to streamline your wardrobe for the demands of the workplace. Let's explore the benefits and considerations of opting for workwear bundles to enhance your daily work experience.
by Laura Ashton 29 November 2021
7 basics to create a professional impression through print and design
by Laura Ashton 3 October 2021
Are you creating your own artwork and want to make sure its all correct and print ready? Then read this article to find out what you need to do to make sure your files are print ready.
by Laura Ashton 26 September 2021
What is bleed in printing? Find out what bleed means and why it is important to have it set up correctly on your print artwork.
by Laura Ashton 4 August 2021
When it comes to personalising your staff uniform or merchandise we can offer heat sealing, sublimation, screen printing and embroidery services, but today we are going to give embroidery some of the spotlight.
Close up of wiro bound brochures
by Laura Ashton 27 July 2021
What is Wiro Binding? Read this article to find out what Wiro binding is and whether it will be suitable for your printed brochures.
Printed Perfect bound brochures
by Laura Ashton 24 June 2021
What is perfect binding and is it suitable for my brochures? Brochures designed and printed at Above the Below. Based in Sheffield, delivers to the UK.
More posts